How to write a vision statement

The start of a new year is a time for reflecting as we plan for the year ahead. It is a useful time to write or re-visit your vision statement as a guide for what you hope to achieve or accomplish in the mid or long-term future. Writing your vision statement is a time for creativity, ambition and fun, but the task should be approached seriously as it can be helpful when choosing current and future courses of action for…

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Try Our Social Media Quiz

How does your social media rate in your business?  Is it a necessary evil, something you think about when you have time, or are you using expert help and generating lots of new business as well as maintaining the loyalty of your existing clients? Take this quiz to see how your company fares and which Packages will help you overcome any issues that may ring a bell with your existing strategy – if you have one. Good Luck! Question A…

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Customer Lifetime Value

The customer life cycle is traditionally used to map the different stages a customer goes through from first considering a product, service or solution to the actual purchase and, equally, if not more importantly, the post-purchase stages where customer retention, loyalty and advocacy come in. Tracking this process is increasingly used by marketing and management teams to optimise the customer experience. The Customer Lifetime Value (CLV) is a prediction of the total value (usually expressed in net profit) generated by…

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Crichiebank Business Centre,
Inverurie, Aberdeenshire, AB51 5NQ

Tel: 0333 344 3565
Mobile: 07984 176222

Latest Blog Posts
January 16, 2020
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